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Corporate Culture
Corporate Culture

In essence, as an entrepreneur manages the enterprise and fosters an excellent culture of personal ethics, he/she is acting as his/her conscience dictates.

——Ma Yunsheng, Secretary of the Party Committee and Chairman of the Board of Directors of the Group

Cultural System

Establish a culture management system centering on benevolence, filial piety, and altruism.

物质层 Corporate identity, special logo, factory appearance,
staff uniform, corporate advertising, website, microblogging, product brand image
行为层 Nine regulations for high-level officials and nine rules for middle management, application for reimbursement in good faith, wages for filial piety,
subsidies for the elderly, bright ideas, family open house, recreational and sports activities
制度(du)层(ceng) Integrity (CPC Member) management system, instructor management system,
Chinese culture system, health assessment system, prohibitions against alcoholic drinks
理念层 Spirit, mission, vision, core values, family tradition, family motto, family cause, family ethics, family discipline, family undertaking,
family nature, family foundation, outlook on life, outlook on innovation, outlook on development, outlook on management, outlook on business, the law of success
核(he)心层 Benevolence and Filial Piety

Core Culture

  • Mission
    To maximize the value of crude oil resources!
  • Vision
    To become a world-leading enterprise in green chemical engineering and new materials!
  • Core Values
    Integrity Devotion Improvement Altruism Justice Accountability
  • Responsibility
    To supply premium asphalt-based high-carbon materials, improved high-end special oil chemicals, and superior high-performance new olefin polymerization materials!
  • Spirits
    Diligence Professionalism Prudence Boldness
  • Tenet
    We shall have good intentions, do good deeds, offer good advice, be good persons, raise our consciousness, set examples of benevolence for others by learning, be honest with others, dedicate ourselves to society, promote development and innovation, and bring benefit to posterity!
  • General Principles
    Family Cause: conducting commercial activities to convey moral values for harmony
    Family Ethics: advocating decorum and morality, being merciful, intelligent, loyal, and filial
    Family Discipline: observing the law of the universe and applying it to practice
    Family Undertaking: adhering to humanity and putting people first
    Family Foundation: following natural law, having a kind heart, improving oneself, and helping others
    Family Nature: cultivating mind and moral character, putting the home in order, starting a career, governing an enterprise, benefiting others, and loving society.
  • Family Motto
    When we have a harmonious family and a thriving business, we cultivate the virtue of benevolence; when we requite kindness with gratitude during our growth, we cultivate the virtue of righteousness.
    When we show tenderness during cooperation with others, we practice the virtue of propriety; when we neither begrudge our endeavor nor waste resources in managing the business, we practice the virtue of wisdom.
    When we are true to our word, we embody the virtue of wisdom. In essence, loyalty and filial piety are the cornerstones of moral virtues.
  • Family Tradition
    Justice, patriotism, innovation, studiousness, modesty, carefulness with oneself, magnanimity, consciousness of responsibility, democracy, harmony; no shirking, complaining, venting one's anger on others, or repeating mistakes; respecting superiors, helping colleagues, and inspiring subordinates; growing together, respecting the elder, supporting the weak, following the natural law, and acting with benevolence and filial piety

经营管理之道

研究人(ren)性、经营(ying)人(ren)心、满足需求、管理(li)行为、控制风险(xian)

经营观
管理观
发展观
人才观
创新观
人生观
  • Lifelong Mission
    Work for the wellbeing of our employees, satisfy customers’ needs, honor creditability and abide by the law in operating business, shoulder social responsibilities, bring benefits to stockholders, and make more contributions to the Party and the country.
  • Ideal of Chambroad
    By building a business ecosystem featuring school-enterprise collaboration and industrial collaboration and creativity, we use our best endeavor to become a top 100 enterprise with centurial prosperity in the world!

Cultural Practice

Be a social business, promote social development, realize customer value, create favorable environments for growth, work, and life respectively, and guide employees to carving a more successful career in Chambroad and pursuing a happier life.

  • Treating Customers with Kindness
    Creditability, altruism, and collaborative innovation for value addition
  • Serving the Society with Filial Piety
    Serve the country and society with industry
  • Treating Employees with Benevolence
    Grow in work and life